Looking for a vape that delivers great flavour, reliability, and ease of use? IVG offers a range of devices and E-Liquids to suit every vaping style.
From kits designed for all-day use to compact devices for on-the-go flavour variety, IVG has you covered.
Whether you’re a beginner, a flavour explorer, or a switching smoker, this guide will help you understand the key features, flavours, and options available at ECigs Direct.


A Quick History of IVG
Founded in 2016, IVG has grown into a trusted UK manufacturer, now sold in over 100 countries worldwide. Known for a commitment to innovation and excellence, IVG has pioneered the Big Puff category, creating devices built for long-lasting, flavour-packed vaping.


Key achievements:

  • IVG PRO – flagship device with over 25 million units sold
  • IVG 2400 – voted Innovation of the Decade at the Futurnic and Vapouround Awards
  • Big Puff Leadership – more units sold in 2025 than any other brand

Each device is designed to offer reliable performance, enjoyable flavours, and user-friendly design, making it easy to find a vape that fits your lifestyle.

IVG PRO
The IVG PRO is designed for vapers who want premium build, long battery life, and reliable single-flavour vaping. Sleek and lightweight, it works with PRO pods for a seamless refill experience.


Battery & Puff Count

  • Large 1000 mAh rechargeable battery that shows battery life
  • Up to 10,000 puffs

Flavour Range

  • ECigs Direct stocks a range PRO pod flavours
  • Consistent taste and performance every time
  • Great for single-flavour vapers or those who rotate flavours weekly

Ease of Use & Environmental Impact

  • Click-fit pods for quick, secure setup
  • Pods reduce waste compared with disposables

Why It Works for You

  • Perfect for long-lasting sessions, premium feel, and consistent single-flavour vaping

Buy two devices for £10.99 or four pods for £24.00


IVG 2400 Prefilled Pod Kit
The IVG 2400 is perfect for vapers who want all-day reliability and huge flavour choice. It feels solid yet lightweight, with a premium finish, and pods click in securely. The auto-draw inhale makes it ready to use immediately, and the 1750 mAh battery is the largest in our IVG range.


Battery & Puff Count

  • 1750 mAh rechargeable battery
  • Up to 2400 puffs across all four pods
  • Ideal for long sessions without frequent recharging

Flavour Range

  • ECigs Direct stocks various starter kits and flavour editions
  • Lift and twist to swap flavours instantly
  • Punchy, consistent flavour with every puff

Ease of Use & Environmental Impact

  • Auto-draw and simple pod switching make it beginner-friendly
  • Replace pods only, reducing disposable waste

Why It Works for You

  • Great if you want long sessions, huge flavour variety, and easy flavour switching

Buy two devices for £21.98 or eight pods for £15.99

IVG Air 4-in-1 Prefilled Pod Kit
The Air 4-in-1 is compact and convenient, built for vapers who enjoy instant flavour variety. Slimmer and lighter than the 2400, it features a twist-to-select mechanism that rotates between four pods in seconds.


Battery & Puff Count

  • 1100 mAh rechargeable battery
  • Up to 2400 puffs across all four pods
  • Quick Type-C charging when needed

Flavour Range

  • ECigs Direct stocks dual Air pod editions
  • Load four pods at once and rotate flavours on demand
  • Smooth 20mg nic salt e-liquid for consistent taste

Ease of Use & Environmental Impact

  • Unscrew mouthpiece, insert pods, twist to select
  • Rechargeable, replaceable pods reduce waste vs disposables

Why It Works for You

  • Ideal for vapers who like variety on-the-go, compact portability, and a fun twist-to-select design

Buy two Air Devices for £21.98 or four pods for £16.00

IVG Intense Salts
IVG Intense Salts are for vapers who want pod-style flavours in bottled form, ideal for refillable vapes.
Nicotine Strengths & Flavours

  • Available in 10mg and 20 mg
  • ECigs Direct stocks all 15 flavours across both strengths
  • Fruity, icy, and sweet options, from Banana Ice to Fizzy Cherry

Ease of Use & Compatibility

  • Smooth nic salts deliver satisfying draws without harshness
  • Compatible with most lower-powered refillable vape kits

Why It Works for You

  • Ideal for vapers who prefer refillable kits to prefilled pods, strong nicotine fans, or anyone wanting fast-acting, smooth e-liquids

Why Buy IVG?

IVG offers a device for every type of vaper, whether you want long-lasting sessions, instant flavour variety, or nicotine satisfaction. With award-winning innovations, a trusted UK pedigree, and flavours to suit every taste, it’s easy to see why IVG is a favourite among vapers.
No matter which device you choose, you’re getting:

  • Reliable, high-quality vaping
  • Easy-to-use pod systems
  • Refillable options that reduce waste
  • A wide range of flavours to suit your style


Why Buy From ECigs Direct?

ECigs Direct is a UK trusted and approved retailer for IVG products, stocking the full range of flavours and devices. With fast shipping, excellent customer service, and secure checkout, you can buy with confidence, knowing your IVG device will arrive safely and ready to use.
Explore the IVG range today and find the device and flavours that fit your vaping needs.

This guide was produced by IVG to help vapers understand the range of compliant, high-performing Big Puff devices and E-Liquids. ECigs Direct is a trusted UK retailer stocking the IVG range, making it easy for vapers to find the devices and flavours they love.